PASTA AS STREET FOOD

Pasta Express is a pasta bar in the heart of Budapest, known for its great sauces and handmade pasta. It’s run by a young chef, committed to doing one thing really well, and it is slowly making its way into the top 10 list of the capital’s restaurants.

We developed a new identity for them that really encapsulates who they are. Their team is vibrant, they love what they do, but they’re also young and their menu is fresh, so we needed visual cues that this is a new twist on pasta and italian cuisine.

We chose the rabbit as a logo because Pasta Express treats pasta like a street food, taking it back to its cucina povera roots of being a simple, hearty dish that everyday people could enjoy. They deliver fast, and if the tables in their small garden are full, you eat standing up with the big bowl of pasta in your hands.

We chose stylised, very graphic representations of pasta noodles as the visual support for the logo, creating dynamic patterns to use on their takeout boxes and stationery, suggesting their new take on traditional, well-known dishes.

CLIENT: PASTA EXPRESS

PROJECT: PACKAGING DESIGN / VISUAL IDENTITY